Pantone Reveals Color of the Year for 2014:
PANTONE 18-3224 Radiant Orchid
According to a press release by Pantone, an X-Rite company and the global authority, Radiant Orchid (PANTONE 18-3224) is Pantone’s 2014 Color of the year for 2014. According to the release, Radiant Orchid is “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”
In the sign business, Pantone is a color system for communicating color description based on a numbering scale which allows designers and customers to verbally communicate colors. If your logo was professionally designed, the colors will be assigned Pantone colors so that your logo will be reproduced accurately.
CMYK is another color communication tool for printed media which is based on formula by assigning percents of Cyan, Magenta, Yellow and Black. If my math is correct, that’s
100,000,000 combinations, which is way too many to include in a printed color chart. These combinations can be viewed on a computer monitor but because the monitor displays transmitted color which is comprised of RGB (Red, Green, Blue) and no two monitors are the same, it is only an approximation.
Because of the complexities of verbally communicating color, Pantone seems to be the best system that is most widely used throughout the customer/designer relationship. And because of this dominating presence, Pantone gets to choose a color of the year!