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What a Good Sign Should Do

A sign lets people know who you are, where you are and how to reach you. Your sign, above all, should be clean, crisp and easily read. The design should reflect your image, whether a pin-line border is used to frame the sign or a simple design element is used to set the tone, as long as it creates a tasteful statement that enhances rather than distracts from your business name. Your business sign gives potential customers their first impression of your business. This is a very important consideration, given that most customers see and judge you by the image your sign coveys before they ever meet you. Your business image is important, as it expresses the image that you are conveying and people take notice. There is a difference between a poorly conceived sign layout, regardless of how well designed your logo is, and a well balanced layout that uses good principles of design to enhance your logo or business name. People get an impression of your business from your signage, whether consciously or not.

Vehicle graphics are a definite advertising tool that is seen by hundreds of potential customers each day. Well designed vehicle advertising graphics not only let people know who you are and your area of expertise, it also tells people how to reach you. Years ago a phone number was a must on any vehicle lettering job; today I recommend including your website; and even a Face Book and Twitter icon can be included if applicable.

Bright, colorful event signs let people know what’s happening and where it’s happening. Feather banners or Coroplast yard signs are great attention getters that make your location stand out, whether it’s for a retail strip mall or an apartment leasing event. Interior banners and posters help inform and direct your customers within your business place to an area of interest, whether it’s a new item that you are promoting or a sales event that they may be interested in.

One of the main benefits of having a great sign is that it creates consistent branding; every time someone drives by your business or passes your vehicle and sees your sign, you get remembered just a little more. Each time your image is seen it is reinforcing your brand identity. Someone may not have need for your service at this moment but when they do, it is to your advantage when they recall your name or logo.

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  • Truck and Vehicle Lettering

    - Vans
    - Pickups
    - Mini Vans
    - Straight Truck, Box Truck
    - Semis/Trailers
    - Fleet Marking
    - Vehicle Wraps
    - Construction Trailers
    - Magnetic Signs
    - Glass Vision Films
    - Reflective Striping

    Business/Office Interior Signage

    - Office Doors And Windows
    - Reception Area Logos
    - Way Finding
    - ADA Signage
    - Wall Graphics
    - Directories

    Business/Office Exterior Signage

    - Company Building Signs
    - Individual Letters Plastic, Metal, Formed Dimensional, Cut Out
    - Flat Building Signs
    - Ground Signs
    - Tenant Directories
    - Parking Lot Signs
    - Facilities And Maintenance Signage

  • Banners

    - Light To Heavy Weight Materials
    - Mesh Fabric
    - Trade Show Display Stands
    - Table Cover Drops
    - Tear Drop Sail Signs
    - Now Leasing/For Rent

    Construction/Development Signage

    - Project/Coming Soon Signs
    - Job Trailers
    - Machinery & Equipment Identification
    - Ground Breaking Shovels
    - Hard Hats
    - Directional Signs
    - Warning/Caution/Traffic Flow
    - Mesh Fabric Banners

    Property Management Signage

    - Coming Soon Renderings
    - Ground Signs
    - Yard Signs
    - Banners
    - Window Signs
    - Subdivision Signs
    - Site Lot Maps
    - Lot Identification
    - Custom Street Signs
    - Pool Rules

  • Real Estate Signs

    - Coming Soon Renderings
    - Ground Signs
    - Yard Signs
    - For Sale By Owner
    - Banners
    - Window Signs

    Sandblasted Signs

    - Condominiums
    - Apartments
    - Business
    - Cabin/Farms

    Decals, Labels & Stickers

    - Small/Large
    - Construction Identification
    - Machinery/ Equipment
    - Hard Hats

    Retail Advertising

    - Event and Promotional Signage
    - Pedestal Stands
    - Posters
    - A-Frames/Sandwich Boards/Sidewalk Signs
    - Trade Show/Display
    - Store Advertising
    - Window Splashes
    - Easel Counter Cards
    - Menus